THE LIST Are you on THE LIST? THE LIST is The Black Label Company’s Guest Reward Program. Guests that have opened an account with us are automatically put on THE LIST. Guests on THE LIST will earn points based on bookings, referrals, pre-paid cards, and online usage good for future travel and special offerings with The Black Label Company. Take THE LIST survey! We will add you to THE LIST and award you 500 points for giving us a moment of your time. Click Here to take THE LIST survey. Only a few quick questions!